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42 Rules of Marketing: A Funny Practical Guide with the by Laura Lowell

By Laura Lowell

This publication is an easy learn. Laura Lowell presents sound perception from a web business/internet advertising perspective. I additionally came across the publication to be relatively funny and interesting. The reader should be capable of extract a few very valuable golden nuggets on advertising effectiveness, viral advertising and marketing, and actual international knowledge.
I really loved the author's perception into "Planning a bit so that you Can Do much More". I definitely trust her type of promoting humans as "Planners" and "Doers". i like to recommend this e-book.

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Extra resources for 42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success

Example text

Based on "what's in it for them" you can talk about how your product will help them. Stay away from features this is really hard for product marketing people. Your product is like your child, and you know how hard it is not to talk about your kids. But you have to try. Take your incredible features and talk about how they directly help customers. " The benefit to the customer is that it saves them time. Third, try and make it personal. Ask customers a question to help them identify the challenges they might be facing.

A customer reads it. Then at an industry tradeshow your company has a booth and is hosting a panel discussion. The customer attends. They also see the small ad you placed in an industry trade publication coinciding with the tradeshow. "Interesting," they think to them- 36 42 Rules of Marketing selves as they enter your company name into the Google search box. Their search produces a link to your latest white paper, which they download. The next day, the customer receives an email from your company thanking them for their interest and for downloading the white paper.

Office Depot apologized for their little game causing such a significant drop in productivity and invited businesses everywhere to come to Office Depot and stock up on productivity items. As far as results go, in mid-December 2006 the site was averaging 200 unique visitors per second; people were creating 8 new elves per second. That's a lot of elves. The elves certainly didn't change the world. But the idea behind it certainly could. Rule 23: Viral Marketing is a Tactic 47 R u l e 24 It is important to ask for other people’s opinions Be Critical It's easy to review your own material.

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