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A Brief Guide to Starting a Home Based Business by Ian Nicholson

By Ian Nicholson

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Extra resources for A Brief Guide to Starting a Home Based Business

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You could link your online shop with your other essential business systems - known as back office systems - to cut administrative costs and improve efficiency. For example, linking your accounting and stock control systems to your website can help you do business more quickly and reduce administration costs. You could also automate tasks like transaction processing, order tracking, and stock reordering. Cost savings Despite paying a flat fee for broadband access together with any additional charges, businesses can save money while also making more use of the internet.

Make sure you choose the right website and email addresses so your customers and suppliers can find your online presence quickly and easily. Consider the different ways to connect your business to the Internet, ranging from dial-up through to ADSL, cable, and satellite. Pay attention to the design of your site. The overall look and feel will play an important role in its usability. There are also legal issues to consider in the design of the website. You must comply with the Disability Discrimination Act.

It may also help you identify whole new markets that you can successfully target. The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market. Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success. Key elements of a successful marketing strategy One of the key elements of a successful marketing strategy is the acknowledgment that your existing and potential customers will fall into particular groups or segments, characterized by their 'needs'.

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