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Adbusters, Issue 55: No Future

AB55: No Future
(September/October 2004)

Based in Vancouver, British Columbia, Canada, Adbusters is a not-for-profit, reader-supported journal eager about the erosion of our actual and cultural environments by way of advertisement forces. for the reason that 1989, the journal has been featured in 1000s of different and mainstream newspapers, magazines, tv and radio indicates. recognized around the world for sparking Occupy Wall road, Adbusters can also be chargeable for social media campaigns akin to purchase not anything Day and electronic Detox Week.

Included within the journal are incisive philosophical articles and activist observation, coupled with effect layout that seeks to unbound the normal journal structure. concerns appropriate to our modern second, corresponding to media focus, weather switch and genetically transformed meals are frequently featured. We search out a global the place financial system and ecology exist in concord. by means of difficult humans to turn into individuals instead of spectators, Adbusters takes target at company disinformation, international injustice and the industries and governments who actively pollute and ruin our actual and psychological commons.

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Example text

At its full extension, the net fell twenty-two yards below the surface. The quest for the world’s greatest luxury turned out to be exceedingly dull work. River fishing has none of the danger, uncertainty, or romance associated with the ocean kind. It is a mechanical process. All day long, the tug drags the net across the channel, then pulls it in again like a noose. As soon as the fish are removed from its grasp, the operation starts all over again. The fishermen spend most of their time standing around in the chilly water, holding up the edge of the net to keep it from tangling.

The net had trapped everything in its path—pike, carp, herring, sterlet, as well as sturgeon. Venyamin cared only about one thing. ” he called to the fishermen. “Not one,” the foreman Nikolai answered officiously. “I see a stellate,” insisted Venyamin. The net was twenty feet away, a tangled mass of wildly flapping fish. “And a Russian sturgeon with caviar,” he added. With a final heave, the men bunched the net into a tight wad. Then, crouching slightly, as if they were raising a medicine ball, they emptied 24 Introduction the twitching contents into a shallow boat.

Scientists call the fish a living fossil because the sturgeon have changed little over the millennia. A sturgeon caught today could fit more or less neatly into a petrified impression left by its Jurassic counterpart. Today sturgeon live exclusively in the waters of the Northern Hemisphere. Most sturgeon are anadromous, which means they make their homes in the sea and commute to rivers to spawn. They are usually most comfortable someplace between the two, in the brackish deltas and tidal estuaries where salt water and fresh water collide.

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