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Alternative beef marketing by Richard Earles; Anne Fanatico; Appropriate Technology

By Richard Earles; Anne Fanatico; Appropriate Technology Transfer for Rural Areas (Organization)

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If you don’t plan your online strategy without taking the competition into consideration, you are headed down the wrong path before you even get started. Having said that, you should constantly monitor your competitive landscape to ensure that you stay ahead of the competitive curve. Being Aware of the Macro and Micro Environmental Landscape When planning your business strategy, you always have to analyze your macroenvironment and microenvironment; this goes without saying. So why should it be any different when planning your online marketing strategy?

Usually reciprocal links were negotiated, placement was negotiated, and graphics and text for the links were traded. The second generation saw link strategies get a little more sophisticated, certainly as link popularity and link relevancy became significantly prominent elements in the search engines’ ranking criteria. Organizations took a very strategic approach to getting linked from as many sites as possible to improve their link popularity scores. They implemented very thorough, organized, and detailed link strategies.

For example, if one of your online marketing objectives is to generate increased awareness for your organization, the brand, and your product/service offerings, then the inclusion of a robust media center or press room should be included on the Web site. The content found within this section of your Web site should be framed toward the unique interest of the press and should make it easy for the press to prepare a story on your organization. Understanding the User Understanding your target market also affects “how” you target your customers.

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