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Be The Brand: The Ultimate Guide to Building Your Personal by Jules Marcoux

By Jules Marcoux

In order to find out how you could leverage and develop your individual model, decide up this publication. This ebook is a suite of brief classes – simply because I’ve realized that simplicity is vital and – on how you can construct the principles of your individual model, the way to starting to be your tribe, tips about monetizing your individual model, and the way to reinvent your self continuously to be extra in track along with your undertaking and your vision.

The extra you marketplace your self and deal with your self like a model, the extra profitable you may be. own branding ability development your acceptance, starting to be your following, and developing your name.

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Extra info for Be The Brand: The Ultimate Guide to Building Your Personal Brand

Example text

If you see something you’d like to do, do it. If you see a new platform that might help your personal brand, jump on it! Try a lot of things. Test. Fail. Win. Choose the long term growth over the short term glory. Lose some battles, but ultimately win the war. Play the long game. Building a brand is about thinking at a 20-30 years’ scale. Maybe 100 years. Or 200. At the end of the day, all that matters is that you enjoy the ride, take your time, and make the fun last. There’s always something ahead.

They think they have to set up ads, create a complete membership zone on their website, or even write a book. All these things are beneficial, but most of the time, they are overwhelming for followers and ultimately leads to a decrease in followership. The general rule is that the more complicated you make your strategies, the less focused or clear your resulting message will be. In my case, I monetize my personal brand in only two ways: marketing projects and books, at this current moment anyways.

Today, a lot of people talk about the importance of mentors. But they forget to mention that you can have multiple mentors. You’re not tied to one. When building a personal brand, gathering as much advice as possible will help you grow and avoid some common mistakes. It will help you see more clearly when your vision gets blurred. So back to Leonard Riggio… How did I get this call? I simply emailed his assistant. Same thing happened when I got on a call with Walmart Canada’s chief marketing officer.

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