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Business Communication: Process and Product, 6th Edition by Mary Ellen Guffey

By Mary Ellen Guffey

Company verbal exchange: strategy AND PRODUCT is a market-leading textual content that provides teachers the most up-tp-date and authoritative insurance of verbal exchange expertise and company verbal exchange ideas whereas maintaining a concise, logical 16-chapter association. Written through award-winning writer Mary Ellen Guffey, the sixth version presents extraordinary teacher and pupil assets to aid teachers plan and deal with their classes. With the book's three x three writing method, assurance of contemporary traits and applied sciences in enterprise communique, and an unrivaled ancillary package deal, you and your scholars will locate that teaching--and learning--business verbal exchange may be stress-free and straightforward.

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Additional info for Business Communication: Process and Product, 6th Edition

Sample text

Although the receiver may respond with Chapter 1: Communicating in Today’s Workplace 13 Asking questions encourages feedback that clarifies communication. additional feedback to the sender (thus creating a new act of communication), we’ll concentrate here on the initial message flowing to the receiver and the resulting feedback. Senders can encourage feedback by asking questions such as, Am I making myself clear? and Is there anything you don’t understand? Senders can further improve feedback by timing the delivery appropriately and by providing only as much information as the receiver can handle.

Bonner: Congratulations for taking steps to overcome your fear of flying! Your eloquent words are testimony to the effectiveness of our AAir Born program; and more important, they underline how liberating the experience can be. I know the door is now open for you to enjoy many satisfying travel experiences. Probably the most pleasant part of my responsibilities at American is receiving compliments from our customers about the service provided by our employees. I have passed along your kind words about those individuals who made such a difference to you in realizing your dream of flight.

Yet it is not. How many times have you thought that you delivered a clear message, only to learn later that your intentions were totally misunderstood? Most messages that we send reach their destination, but many are only partially understood. Obstacles That Create Misunderstanding Barriers to successful communication include bypassing, differing frames of reference, lack of language or listening skills, emotional interference, and physical distractions. Miscommunication often results when the sender’s frame of reference differs markedly from the receiver’s.

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