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Epic Content Marketing: How to Tell a Different Story, Break by Joe Pulizzi

By Joe Pulizzi

Reach extra consumers than ever with specified CONTENT

Epic content material Marketing is helping you boost recommendations that grab the aggressive aspect via growing messages and “stories” adapted for immediate, common distribution on social media, Google, and the mainstream press. It offers a step by step plan for constructing robust content material that resonates with shoppers and describes top practices for social media sharing and seek engine discoverability.
Joe Pulizzi is a content material advertising strategist, speaker and founding father of the content material advertising Institute, which runs the most important actual content material advertising and marketing occasion in North the United States, content material advertising global.

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Extra resources for Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

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Orange is a warm, happy, touchy-feely color. It's a good one to use if you want to appeal to people (perhaps your problem involves attracting customers, or getting colleagues behind you). • Yellow is inspirational. It's the color to choose when you want to increase your intuitive powers to find a solution that will involve making connections between different aspects of your problem. • Green is the color of healing and harmony. It will increase your empathy and feeling for others (maybe you have an industrial relations problem to solve).

It is not designed to help you figure out complex technical problems or broad issues. You should only address one focal question in a session, and the session will probably burn out after half an hour or so. Up to this time, however, the leader should work hard to keep the ideas flowing. Brainstorming's apparent simplicity leads some people to write it off on the basis that nothing that easy can be that much better than any old meeting to discuss a challenge or problem. Such people, however, are making a mistake.

Attribute Free association Viscous Sticky—g lue—paper—sheet—bed Mauve Purple—velvet—soft—tactile Cleans hair Scrubs—prison—cag e—bars—alcohol Then take each of these freely generated words and consider them in association with the attribute in question, to see if they inspire you to new ideas. Try to come up with an idea for each word, however hard it seems. You'll be surprised how quickly you get into it. Let's take the free association words for viscous as an example, and let's see what ideas they generate for a new approach to shampoo.

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