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Handbook of Research on Retailer-Consumer Relationship by Fabio Musso, Elena Druica

By Fabio Musso, Elena Druica

Though according to an fiscal transition, retailer-consumer courting is usually encouraged by means of non-economic elements and is a context of social interplay. With the emergence of recent promoting concepts and an increase in huge retail businesses, shoppers became more and more vigilant of perform in the retail industry.

Handbook of analysis on Retailer-Consumer courting Development deals a whole and up-to-date evaluation of assorted views on the subject of buyer dating administration in the retail and stimulates the quest for higher integration of those perspectives in extra examine. supplying diverse angles to research the alternate among the shop and the shopper, this instruction manual is a helpful device for execs and students trying to improve their wisdom, in addition to for upper-level students.

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Results of a study based on a case study show that there is room for a coordinated effort between corporate power and collective stances, mediated by social movements. The case analyzed offers fruitful suggestions for existing retailers to rethink their business models, aligning them to the critical stances expressed by socially conscious consumers. Chapter 19, titled “Meanings and Implications of Corporate Social Responsibility and Branding in Grocer Retailers: A Comparative Study over Italy and the UK,” by Elena Candelo, Cecilia Casalegno, and Chiara Civera, considers the extent to which companies operating in the grocery retail industry use Corporate Social Responsibility as a driver to enhance their brand and redefine business priorities according to the emerging consumers’ needs and expectations.

Thus, the Integrated Consumer Perceived Value of the perfume is enhanced generally, and increases the likelihood that the perfume would be purchased in either marketing channel. Managerial Implications Perhaps, the most significant contribution of the proposed model is that it offers a framework for retailers, product manufacturers, and service providers to formulate their marketing strategies. With the framework, the scope of the strategies could go above and beyond the products themselves, their price and quality, and the marketing environment, on their own merits, into how one comparative weakness can be compensated by a comparative strength, and how two comparative strengths can complement each other to become a formidable strength.

Ch001 Copyright © 2014, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Customer Perceived Values and Consumer Decisions The remainder of the chapter is organised as follows. The value concepts in consumer behaviour are first discussed, as an introduction to the utilitarian, hedonic and social values within the CPV context. Supplemented by illustrative examples, a model is then proposed to analyse consumer decisions, together with explanations of its distinguishing features and applications.

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