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Harvard Business Review - October 2011 issue Oct 2011 by Harvard Business School

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No. Poor UX? Definitely. a. Dedicate money and time to design from the start; Mobile banking login screens have chosen different authentication mechanisms, b. Build an empowered, talented, and preferably internal design team; resulting in different product engagement. With the first one, the user needs to c. Define clear business design objectives. count in his head the required characters, which is a huge cognitive burden. The The fourth employee of Square, the US-based payments company, was a second one uses iPhone’s fingerprint recognition, which consumes much less creative director.

Clearly, the opportunity for a Facebook or an Alibaba in this context is significant. There is a potentially huge volume of continuous data to be drawn from consenting customers’ financial narratives. The world’s best data monetizers like Facebook, Sceptics might ask one simple but pertinent question; can a new brand with Google, and Twitter could quite naturally promise to pay you, the bearer, in some absolutely no experience in financial services succeed as a bank, insurer, or other provider of service to the financial consumer?

Good design is strategically important and also provided by the interaction between the user and the product (often digital). UX provides guidelines for good user experience (UX) in FinTech. design includes interaction design, visual design, motion design, user research and more. It is a critical ingredient in a successful product development approach. If a stranger on the street asked you for your bank details, would you give them to him? And if he said he would use them to help you with financial planning would you share them?

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