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How to Turn Words Into Money by Ted Nicholas

By Ted Nicholas

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Then I discovered the solution. I started Hiring attitudes! The key to successful recruiting is hiring the right attitude. With an exceptional attitude, virtually any skill can be learned. How do you find the right attitude? A job candidate's attitude is revealed if you ask the right questions. Your job in interviewing is to become a good Active listener! Active listening is the least understood part of the communication process. Yet, it's equally as important as speaking or writing, perhaps more so.

Your Most Valuable Asset Every great, well-managed business cherishes one thing above everything else: their database of customers. Many poorly run businesses, even with the help of today’s computers, do not carefully maintain a customer database which is accurate and complete. It’s true whether you operate a retail store, restaurant, distributorship, professional service, or mail order company. How effective you maintain and nurture your list of customers will often determine how successful you’ll be.

Unprofitable businesses and those that fail have a very low repeat business factor. The reality is that most companies, including direct marketing organizations, fall into this category. Short-sighted entrepreneurs often make this mistake. They often try to make a "killing" on the first product sold to a customer by cutting corners on quality and by not delivering a good value. It's almost impossible to make money or remain in business for an extended period of time using this approach. Interestingly, conventional financial statements do not have any category for the repeat business factor.

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