Raftul cu initiativa Book Archive

Marketing

Innovations in Social Marketing and Public Health by Walter Wymer

By Walter Wymer

​This quantity offers the most up-tp-date theoretical advances within the fields of social advertising and public well-being communications. the amount is split in components. half 1 includes chapters concerning learn and thought reflecting advancements and contributions to theories that support bettering caliber of existence. It comprises literature reports, conceptual study and empirical stories on social advertising communications, types to appreciate individual’s dicy behaviors, and the way to enhance social interventions. the second one half emphasizes utilized learn, including most sensible practices, utilized experiments, and case reports on social advertising leading edge practices with implications for caliber of lifestyles.

Show description

Read Online or Download Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities PDF

Best marketing books

Mediactive

We're in an age of data overload, and an excessive amount of of what we watch, listen and skim is flawed, deceitful or maybe harmful. but you and that i can take keep an eye on and make media serve us -- we all -- via being energetic shoppers and contributors. Here's how.

Internationales Marketing-Management

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich das strategische internationale advertising, den internationalen Einsatz des Marketing-Instrumentariums, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human source administration in foreign tätigen Unternehmen.

Global Marketing: Foreign Entry, Local Marketing, and Global Management, 5th Edition

Johansson’s international advertising, 5/e makes use of a three-pronged framework to prepare the dialogue of ways to behavior worldwide enterprise: overseas access, neighborhood advertising, and international administration. Johansson seeks to boost the various abilities a advertising and marketing supervisor should be winning in every one of those initiatives. In international access, in worldwide administration, and to a wide quantity while an area marketer out of the country, the worldwide marketer wishes abilities that the house makes experience-or the normal advertising text-have hardly taught.

Additional info for Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities

Example text

2010), and many social marketing programs are likely to be already utilizing this tool to some degree, the study results indicate that publicity as a particular form of promotion may be worthy of increased attention and resourcing to capitalize on the potential for enhancing awareness of a program and its associated key communications messages. This study has several limitations worthy of mention. In the first instance, records were not kept over the evaluation period of the number and type of media releases that were disseminated in aggregate or by individual councils.

1999). Carrots, sticks, and promises: A conceptual framework for the management of public health and social issue behaviors. The Journal of Marketing, 63, 24–37. Sabatier, P. (2007). Theories of the policy process. Boulder: Westview Press. , & Dejong, W. (1986). Recent sexually transmitted disease prevention efforts and their implications for AIDS health education. Health Education and Behavior, 13, 301–316. Wallack, L. (1984). Social marketing as prevention: Uncovering some critical assumptions.

New York: Rodale. Leddy, S. (2006). Integrative health promotion: Conceptual bases for nursing practice. Sudbury: Jones and Bartlett. Liptak, A. (2010, January 22). Justices, 5–4, reject corporate spending limit. The New York Times, p. A1(L). , & Lerner, J. (2003). The role of affect in decision making. In R. Davidson, K. Scherer, & H. ), Handbook of affective sciences (pp. 619–642). Oxford: Oxford University Press. Montana Meth Project. (2012). Montana Meth project. Wikipedia. org/wiki/ Montana_Meth_Project.

Download PDF sample

Rated 4.56 of 5 – based on 18 votes