By Timothy L. Keiningham
In Loyalty Myths , the authors have assembled fifty three of the commonest ideals approximately patron loyalty – them all unsuitable or misconceived! all the ideals during this ebook is debunked with real-world examples. whereas different books communicate in platitudes; this e-book is the one one to validate every one proposition with actual data.
Granted exceptional entry to shopper files from numerous multi-national organizations. via those files, Ipsos Loyalty was once in a position to accurately song the influence of this customer-centric build on genuine buying habit. The authors’ findings and conclusions will stun enterprise leaders all over the world. the teachings discovered from those offer a real consultant for the right kind use of purchaser loyalty.
Read or Download Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work PDF
Best marketing books
We're in an age of data overload, and an excessive amount of of what we watch, pay attention and browse is fallacious, deceitful or maybe risky. but you and that i can take regulate and make media serve us -- we all -- via being energetic shoppers and contributors. Here's how.
Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich das strategische internationale advertising, den internationalen Einsatz des Marketing-Instrumentariums, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human source administration in overseas tätigen Unternehmen.
Johansson’s worldwide advertising, 5/e makes use of a three-pronged framework to prepare the dialogue of the way to behavior worldwide company: international access, neighborhood advertising, and worldwide administration. Johansson seeks to enhance the various talents a advertising supervisor should be profitable in every one of those initiatives. In international access, in worldwide administration, and to a wide volume whilst an area marketer abroad, the worldwide marketer wishes talents that the house makes experience-or the normal advertising and marketing text-have hardly ever taught.
- Cross-Cultural Marketing: Theory, practice and relevance
- Marketing Graffiti
- Strategic International Management: Text and Cases
- Wertschöpfung durch Kundenintegration: Eine empirische Untersuchung am Beispiel von Strukturierten Finanzierungen (Integratives Marketing - Wissenstransfer ... Theorie und Praxis) (German Edition)
- Marketing der Zukunft
Extra info for Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
Data-mine the customer database to learn as much as possible about the purchasing habits and patterns of customers as possible. Use this information to better service and cross-sell customers. 2. Use the information for true segment-of-one marketing: offering the right product to the right customer at the right time with the right message, thereby increasing sales and customer loyalty. com. Reproduced with permission. qxd 20 7/21/05 7:52 AM Page 20 LOYALTY MYTHS reports define CRM. Regardless of the definition, it is a huge market, meaning a massive investment by firms in systems designed to get them close to their customers with the goal of improving customer loyalty.
Qxd 10 7/21/05 7:52 AM Page 10 LOYALTY MYTHS 5. Social risk—the risk of condemnation by or embarrassment from friends or business associates for having chosen the product or service. 6. Time risk—the risk of consuming substantial time in selecting an alternative product or service (which may or may not be worth the effort). Eliminating risk in customers’ lives competes with another need, their need for novelty. Novelty is the pleasure of experiencing new products and establishing relationships with new vendors promising new outcomes and new experiences.
S. market by listening to consumers’ concerns and building smaller vehicles. S. auto manufacturers continued to churn out large, gasoline-guzzling vehicles not because of their inability to make smaller cars, but because the profit margins were significantly higher on larger vehicles. The world has changed a lot since then. Today most managers recognize that losing sight of customer needs is a recipe for disaster, though we might argue about how their firms actually address these needs. Levitt’s words still ring true, however.