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Mobile Business Strategies: Understanding the Technologies by Jouni Paavilainen

By Jouni Paavilainen

Cellular company concepts is a must-have for operators, monetary associations, net portals, content material companies and platforms integrators with the intention to grasp the longer term demanding situations of instant improvement.

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Additional info for Mobile Business Strategies: Understanding the Technologies and Opportunities (Wireless Press)

Sample text

5G for CDMA” comes from the characteristics of a 1XRTT network. While it is not a fully compliant third generation mobile network, it is much more developed than the existing second generation networks. Therefore, 1XRTT resides somewhere in between 2G and 3G. In order to deploy 1XRTT, mobile operators must renew channel cards, chips and software. This is a substantial investment but some of the same components may be used when migrating to the next level networks, called cdma2000. cdma2000 (3XRTT) 3XRTT, commercially called cdma2000, is the ultimate goal for numerous CDMA operators.

With Bluetooth technology, established corporations will be able to offer new payment solutions and service concepts yet to be innovated. For example, retailers will be able to offer additional information about a particular product via a Bluetooth link located close to the actual item. This way, a customer could go “online” with his mobile terminal and acquire detailed information about the product. For instance, the customer can download a music sample from a record into his mobile phone while reading the cover.

In future, we are likely to see PDAs and mobile phones that support multiple network technologies. From a consumer point of view, network technologies should be transparent and roaming between WLAN access points and 3G base stations should take place automatically. 30 8319 Chapter 1 p1-49 26/2/02 12:21 pm Page 31 Important technologies and innovations CASE STUDY Hybrid WLAN/GPRS network provided by Jippii In Finland, an internet Service Provider, Jippii, has announced plans to launch a hybrid WLAN/GPRS network, offering roaming between a WLAN and the countrywide GPRS network.

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