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Multivariate Data Analysis, 7th Edition by Joseph F. Hair, William C. Black, Barry J. Babin, Rolph E.

By Joseph F. Hair, William C. Black, Barry J. Babin, Rolph E. Anderson

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Example text

The impetus for the scale is based on the expected effects of varying interpersonal orientations on consumer decision making. Description: The scale consists of 35 items each operationalized using 6-point scales labeled extremely undesirable to extremely desirable. Ten items each are used to represent the compliant and detached factors. The remaining 15 items reflect the aggressive dimension. Total scores for each subscale are formed by summing item scores within each dimension. Development: The exact procedures used to develop the initial set of items were not described in Cohen (1967).

If I could live all alone in a cabin in the woods or mountains it would be: 16. Pushing those who insult my honor is: 17. To give aid to the poor and underprivileged is: 18. Standing in the way of people who are too sure of themselves is: 19. Being free of social obligations is: 20. To have something good to say about everybody seems: 21. Telling a waiter when you have received inferior food is: 22. Planning to get along without others is: 23. To be able to spot and exploit weaknesses in others is: 24.

To be able to work hard while others elsewhere are having fun is: 11. Using pull to get ahead would be: 12. For me to have enough money or power to impress self-styled “big-shots” would be: 13. Basing my life on duty to others is: 14. To be able to work under tension would be: 15. If I could live all alone in a cabin in the woods or mountains it would be: 16. Pushing those who insult my honor is: 17. To give aid to the poor and underprivileged is: 18. Standing in the way of people who are too sure of themselves is: 19.

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