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Negotiation Boot Camp: How to Resolve Conflict, Satisfy by Ed Brodow

By Ed Brodow

We discover ourselves engaged in different types of negotiations on a daily basis, from attempting to land a brand new account or win a merchandising at paintings, to purchasing a home or a vehicle, or bargaining down a cellular phone invoice, or settling a dispute with a chum or wife. during this groundbreaking e-book, negotiation professional Ed Brodow exhibits us how one can settle conflicts amicably to arrive a win-win resolution each time.

Using the no-nonsense, results-oriented boot camp procedure, Brodow drills readers at the easy talents had to grasp the artwork of negotiation. After finishing Brodow’s simple education software, you have discovered tips to:

• overcome your worry of disagreement and triumph over the unfavorable behaviors that carry you back
• determine and advance your own negotiation style
• determine the opposite side’s strengths and weaknesses
• Get the opposite part to make concessions with no giving up any of your goals
• grasp the paintings of hearing comprehend the opposite side’s place and increase your own
• keep away from getting sidetracked through own or emotional concerns
• Create an environment of belief during which the opposite occasion is a collaborator instead of a competitor
• holiday via impasses and shut the deal

Using a wealth of examples from real-life encounters, Brodow demonstrates tips to negotiate for issues such a lot readers by no means knew have been negotiable, reminiscent of division shop purchases, clinical expenditures, personal loan charges, telephone money owed, and bank card charges. He finds how one can increase the talents and the boldness every one folks have to negotiate effectively, and accomplish our objectives at paintings and in our own lives.

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Extra resources for Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals

Sample text

Shit, I did pay him and paid him well. The company missed its product launch deadlines three times. However, I believed it was a billion dollar venture, plus they had hired a new hotshot CEO. Because I was investing millions of additional dollars in subsequent rounds, there was no choice but to dilute the ownership shares of the management team, including the founder in order for the return on investment (ROI) math to work. When I initially invest into a venture, I inform the founder that if I have to invest into their second round by myself, they’d better have traction — otherwise they need to find other investors.

Why do things work the way they do? Why can’t the industry work differently? Why not? Why can’t I sell direct instead of through retail channels? Why, why, why, why, why? Ohno taught that you had to ask “why” at least five times to get to the bottom of the question or issue. ” How can we make a product better or different? How can we improve the process but use fewer resources? How can we finance our venture with little or no money? How do we create effective branding? How do we get distribution in a retail store?

He poured a bottle of cold water over me, under the blazing sun. When the whistle blew for the second half, we played like we were possessed. Our team was flying into tackles, winning the ball, attacking as if we played for the Argentinean national soccer team3. Everyone dug into the grass, and we played our hearts out. Within the next 30 minutes we scored four goals to tie the game. I scored the first and third goal, and my twin brother, Danny, scored the second and fourth. We thought we were back in the game — until the opposing team scored again.

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