Raftul cu initiativa Book Archive


Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans by Winslow "Bud" Johnson

By Winslow "Bud" Johnson

This targeted e-book unearths the promoting plans that force revenues for a few very recognized items. the writer offers insightful research and a realistic framework for employing those plans to any product in any marketplace.

Show description

Read or Download Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns PDF

Similar marketing books


We're in an age of knowledge overload, and an excessive amount of of what we watch, listen and browse is fallacious, deceitful or perhaps risky. but you and that i can take keep an eye on and make media serve us -- we all -- by means of being lively shoppers and individuals. Here's how.

Internationales Marketing-Management

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich das strategische internationale advertising, den internationalen Einsatz des Marketing-Instrumentariums, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human source administration in foreign tätigen Unternehmen.

Global Marketing: Foreign Entry, Local Marketing, and Global Management, 5th Edition

Johansson’s international advertising, 5/e makes use of a three-pronged framework to prepare the dialogue of ways to behavior international enterprise: international access, neighborhood advertising and marketing, and international administration. Johansson seeks to increase the numerous talents a advertising and marketing supervisor should be winning in each one of those projects. In international access, in international administration, and to a wide quantity at the same time a neighborhood marketer overseas, the worldwide marketer wishes abilities that the house makes experience-or the traditional advertising text-have not often taught.

Additional resources for Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

Sample text

The new mini-roller system was launched under the overall brand name Wooster Jumbo-Koter. This name appeared on all packaging and display header signs. Also, seven additional names were used to differentiate the different type of covers: Super Fab TM, Pro Doo-Z TM, Mohair Blend TM, 50/50 TM, Super Twist TM, Painter’s Choice TM, and Pro Foam TM. The overall brand name strategy was to leverage the power of the current Wooster Brush image. B. Product line. Jumbo-Koter is a comprehensive line of twenty-four different mini-rollers and two different frames.

The Pricing Strategy Was to Meet the Low-Priced Imports The Jumbo-Koter product line was set up with a different price point for each of the different products in the line. The pricing strategy was to hit the price points of the low-priced imported competition. Wooster Brush management did not feel that the company had to match competitors’ prices exactly because Jumbo-Koter was a different type of product with unique advantages, such as easier-turning rollers. The Jumbo-Koter rollers were also longer and larger in diameter.

Wooster Brush management decided that it would not reduce the Jumbo-Koter prices if that were to happen. Management felt that by the time the competition was able to implement a price reduction, Wooster Brush would have established the Jumbo-Koter line as a viable one in the market. It felt that most customers would continue to purchase Jumbo-Koter products at the initially established price. In-Store Displays Were Used to Attract Consumer Attention It was felt that a key to success in getting the full Jumbo-Koter product line into retail stores was an in-store display program.

Download PDF sample

Rated 4.80 of 5 – based on 40 votes