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Rational thermodynamics;: A course of lectures on selected by C Truesdell

By C Truesdell

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We have found, however, that an over-reliance on intuition is often disguised laziness. 1. It includes everything there is to know about your product/service’s strengths and weaknesses and perceptions about your brand, including its personality. It covers everything there is to know about competitors and their brands, and it encompasses everything there is to know about customers’ needs, wants, perceptions, beliefs and experiences with the brands and the category. Interestingly, marketing strategy is found at the intersection of all three.

Further, mega-companies like Kraft and Procter & Gamble may budget for dozens of strategic studies across their many business units. Large banks, such as Bank of America or Citibank, retailers such as Home Depot, Staples, or Best Buy, or even energy companies such as Nicor or Exxon may conduct an overriding strategic study somewhat less often. ” Looking back on that statement, we certainly were mistaken. Consider now the drastic upheavals that have taken place for virtually every large corporation.

Large banks, such as Bank of America or Citibank, retailers such as Home Depot, Staples, or Best Buy, or even energy companies such as Nicor or Exxon may conduct an overriding strategic study somewhat less often. ” Looking back on that statement, we certainly were mistaken. Consider now the drastic upheavals that have taken place for virtually every large corporation. Whether financial, housing, automotive, retail or energy, industries we previously characterized as stable are now prone to drastic disruptions.

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