By Rachel Bowlby
What's a shopper? procuring with Freud appears to be like at a few of the remarkable ways that the patron topic seems in a number of writings - from literature to advertising psychology to psychoanalysis. Rachel Bowlby indicates how rules approximately intake are dropped at endure on modern conceptions of selection in components that appear a ways faraway from an easy subject of purchasing. She additionally indicates that arguments and assumptions in regards to the psychology of customers themselves throw mild on genderal questions of human psychology.
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Extra resources for Shopping with Freud
24 More generally, he distrusted the facile switch of allegiances on the part of some who had never been eager to come forward as Lawrence’s defenders when Leavis was attempting to make the case for him in criticism, and saw their case as a transposition of his own to the wrong object: ‘Reading the testimonies now printed in the Penguin Special, I couldn’t help feeling that I had a heavy degree of responsibility. ’25 Leavis thus belatedly enters the litigation, protesting ‘guilt’ by multiple proxy, and therefore also making himself ‘responsible’ for the defence’s success.
6 There is no hint yet here of a defence against the charge that Humbert might have been violating Lolita in ‘capturing’ her in life or on the page; the case being made, interestingly, is in relation to an implied suggestion that literary fulfilments in relation to women—or nymphets—might be thought to be only substitutes for the real thing ‘in the flesh’. We shall come back to this distinction between the real and the fake which is crucial within the novel as well as in its readings. A later phase of criticism made use of Russian formalism and its development within French structuralism to affirm the separation between life and art as one between worldly morals and textual autonomy.
The declaration of unconditional love ‘at first sight, at last sight’ occurs not at the start, but after Humbert has controlled (and then lost control of) her life for some years, and when she no longer looks like the girl he originally fell for. Possession is followed, not preceded, by a quest (after Lolita goes off with Quilty). And far from being an encounter between strangers walking on a city street, the meeting with Lolita and Humbert takes place in an utterly familial setting: on the lawn of the suburban house where they will soon be living together.