By Rick Jamison, Kathy Schmidt Jamison, Brian Solis
There exists an underlying tendency within the geek international to be skeptical approximately social media, specifically approximately its position in whatever critical or monstrous. probably that's simply usual, on condition that your normal geek has fine-tuned analytical talents and antennae which are constantly as much as realize snake oil. And but not anyone, no longer even the geekiest geek, can have enough money to disregard the chance and the ability that lies in deploying social media for advertising and marketing know-how, either to geeks and to the remainder of the area. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison discover the more and more important position that social media performs in know-how advertising and marketing efforts. They lucidly proportion the way you, in a tech business plan, research or implementation function, can harness its strength in your corporation. Peppered with actionable knowledge from begin to end, this enlightening publication kicks off through highlighting a truism that's usually overlooked--the undeniable fact that social media has been made attainable merely through geek innovation. Geeks have created this particular, strong medium of conversation simply as they've got created and enabled each digitally-based kind of artistic expression that makes social media attention-grabbing, enticing and renowned. Geeks are not anything if no longer shrewdpermanent. to allow them to speedy be dropped at get pleasure from the price of something which can support them in inventive technical problem-solving, in development a powerful standpoint of the large photograph, or to find a extra fascinating position or staff or set of difficulties to paintings with. and that's precisely what social media is; a device that no know-how marketer, geek or non-geek, can find the money for to be with no. during this hooked up age nobody--geeks least of all--can have enough money to miss the galvanizing features of social media, all made attainable via geek talents, intelligence and perception. exciting and informative, the authors of Social Media Geek-to-Geek very rightly indicate that there's no rulebook or handbook or IT division for social media. however the incisive and convenient quantity they've got prepare without doubt comes as regards to filling that hole.
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Additional info for Social Media Geek-To-Geek: Practical Insights for Technology Marketers
How to" guides can be particularly useful as a way of articulating specific processes or expectations for a social media program. " can be useful, especially in those rare but heart-stopping moments when some customer guano hits the fan. 36 Chapter 2: Look Geek Eureka! Geek managers are fond of tables and bullet-point lists (check boxes are a particular favorite among some), so consider the preferences of the people who will use the document when developing a format. Learn from Other People's Mistakes The best way to learn from a mistake is to let somebody else make an error that you learn something from.
They make the geeks feel bad because they're not him. " To geeks, marketing is just telling a set of obvious lies ("wear this stinky smell, and women will love you—even though you're you"). Geeks are too smart for that. They're cynical and suspicious. They won't believe anything your corporation says. If you must say something, you could try a combination of Joe Friday ("Just the facts, ma'am"), Spock ("The logic is elemental"), and John Belushi ("Guess what I am now"). Social Media Geek-to-Geek 35 Better is to talk to them geek-to-geek.
Who are the internal stakeholders? Who's already out there chatting about your products, industry issues, and visions for the future? • What are they talking about? What topics hold the most interest for them? What holds the least? And what level of engagement seems most prevalent? • Where are you finding them? • Why are they there? Are they also in other spaces? If not, why not? • When is the highest level of engagement visible? • How are the most successful hosts out there working their magic?