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The Art of Profitability by Adrian Slywotzky

By Adrian Slywotzky

A very new company slant on how businesses can generate higher gains. offered in 23 compact classes, "The artwork of Profitability" gains an ongoing educational among fictitious participants.

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2 4 6 7 9 0 2 4 6 7 9 0 He tossed the pen down. “Steve,” he asked, “could Mattel have built the pyramid without understanding the customer? ” “I guess not,” said Steve, suddenly remembering Zhao’s customer questions from the week before. ” Steve pondered. “I’m not sure,” he finally replied. ” “Do you drive a car, Steve? If so, you encounter a product pyramid at least once a week. ” A light bulb went on. “At the gas pump,” Steve said. ” “That’s right,” Zhao nodded. ” Zhao cried. ” He flipped the page and swiftly created another sketch: “That’s an awfully puny top end on that pyramid,” Steve observed.

Half an hour passed. Then an hour. As Steve continued to work, the outlines of a solution began to emerge. First dimly, then more and more clearly, he thought he understood the answer. ps 7/12/02 12:53 PM Page 49 SWITCHBOARD PROFIT moved more slowly. The pieces were falling into place. Suddenly Zhao returned. In his hand were six sheets of yellow paper from Zhao’s own pad, covered with notes and figures in Zhao’s dark, precise handwriting. He’d been calculating as well. Steve stared. “I don’t get it,” he said.

He’d read the whole book. “And I bet I know what that line is, too,” he declared. ” said Zhao playfully. ” “ ‘There are no mountains in Holland,’ ” Steve intoned. Zhao chortled and slapped the desk. ” he announced. ” And both of them laughed. ” Steve asked. “You have to know something about Holland to know that there are no mountains there,” Zhao answered. ” Steve laughed. ” “Switchboard Profit? ” Delmore’s telecom business was still preying on his mind. He and Frank had spent the previous Sunday arguing about what needed to be done to arrest the revenue decline.

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