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The Power of Visual Storytelling: How to Use Visuals, by Ekaterina Walter, Jessica Gioglio

By Ekaterina Walter, Jessica Gioglio

Recognition is the hot commodity. visible Storytelling is the hot foreign money.
• Human mind procedures visuals 60,000x swifter than textual content.
• internet posts with visuals force as much as one hundred eighty% extra engagement than these with out.
• audience spend a hundred% extra time on web content with video clips.

Filled with full-color pictures and thought-provoking examples from best businesses, The strength of visible Storytelling explains how one can develop your enterprise and advance your model via leveraging images, video clips, infographics, displays, and different wealthy media. The ebook provides a strong highway map for purchasing begun, whereas inspiring new degrees of creativity inside of corporations of every kind and sizes.

"This ebook isn't just a whole evaluation of [visual storytelling] yet, most significantly, the foremost to doing it correct, a complete correct Hook!"
—Gary Vaynerchuk, New York Times bestselling writer of Crush It! and Jab, Jab, Jab, correct Hook

"A priceless advisor to knowing the way to strengthen strong advertising courses utilizing the artwork of visible storytelling."
—Guy Kawasaki, writer of APE: writer, writer, Entrepreneur and previous leader evangelist of Apple

"The strength of visible Storytelling is the recent advertising bible!"
—Nancy Bhagat, vp, worldwide business plan and Campaigns, Intel

"If an image is worthy 1000 phrases, The strength of visible Storytelling is worthy a million."
—Scott Monty, international electronic & Multimedia Communications for Ford Motor Company

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Extra resources for The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

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Where there is stereotyping, there is no acknowledgment of diversity. Stereotypes arise because there is believed to be evidence of a pattern or support for a potential pattern. If there were any way to devise a study of violin-playing capacity in all children in the world, we might then have evidence of a real pattern. What we probably have, on the other hand, is very visible evidence of very few instances, such as an Asian prodigy who appears with a national symphony orchestra. 9) Stereotypes and Schemas Stereotypes of either sort, positive or negative, would be only intellectually interesting if they stayed intellectual.

Qxd 3/15/2004 48 4:10 PM Page 48 Managing Scientists Interpreting the Stories To interpret the thematic apperceptive measures, first read through each story and then examine it in light of the guidelines provided, which are derived from the empirical scoring system. The purpose of the scoring system is to indicate which, if any, of the three work motives is present in a story. Actual stories written by scientists to whom I have administered the TAT are provided as illustration. You may discover that your story contains more than one of these motives or none at all.

In professional services, women marketing managers earned $853 versus men at $1219. S. 13 In fact, the relative disparity in salary for women managers was worse in the year 2000. Instead of declining, the gap in pay had increased. ) GENDER DISCRIMINATION The National Academy of Sciences (NAS) announced 72 new members . . , nearly 25 percent of them female, representing the largest proportion of women ever elected. . ’s Royal Society this year. 15 As the prior data reveal, the diversity of the scientific workforce in terms of national origin, education, and age is offset by the underrepresentation of certain racial minorities (black and Hispanic) and of women.

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