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The Silver Market Phenomenon: Business Opportunities in an by T. Fent, B. Mahlberg, A. Prskawetz (auth.), Dr. Florian

By T. Fent, B. Mahlberg, A. Prskawetz (auth.), Dr. Florian Kohlbacher, Prof. Dr. Cornelius Herstatt (eds.)

The present shift in demographics – getting older and shrinking populations – in lots of international locations around the globe offers an immense problem to businesses and societies alike. One relatively crucial implication is the emergence and incessant development of the so-called “silver market”, the marketplace phase kind of greatly outlined as these humans elderly fifty five and older. expanding in quantity and percentage of the whole inhabitants whereas while being fairly well-off, this marketplace section may be obvious as very beautiful and promising, even though nonetheless very underdeveloped by way of product and repair choices. This ebook deals an intensive and up to date research of the demanding situations and possibilities in leveraging innovation, expertise, product improvement and advertising and marketing for elder shoppers and staff. Key classes are drawn from the japanese lead marketplace in addition to different pick out nations.

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Older individuals’ work capacity can therefore be lower in many occupations, although adjusted working environments, technical aids, and ergonomic equipment can improve the situation. Moreover, physical exercise, less smoking and alcohol, and a healthier lifestyle with better nutrition would improve the working capacity of older individuals, and presumably this also holds true for younger individuals. As we argue in our recent report [15], productivity is a system attribute and can only be understood within its social context.

It has two objectives: first, it aims at demonstrating to young adults the enriching aspects of parenting through some hands-on experience. Young parents and their newborn babies, for example, are invited to visit school classes and to share their personal experiences of a life with children. Secondly, “parents of the next generation” are understood to be self-sufficient and responsible members of society. The Tokyo Metropolitan Government (TMG) took over a leading role in implementing this new policy of building “parents of the next generation” by introducing a Volunteering Day into its public high schools’ curriculum in the 2004/2005 school year.

Working Paper 7, Institute for Futures Studies, Stockholm, 2004 14. A. Mason, in Proceedings of the United Nations Expert Group Meeting on Social and Economic Implications of Changing Population Age Structure, Mexico, 31 Aug–2 Sep 2005 15. A. Prskawetz, T. Lindh, The Impact of Ageing on Innovation and Productivity Growth in Europe. Research Report No. 28, Vienna Institute of Demography, Austrian Academy of Sciences, 2006 16. A. Prskawetz, T. Lindh, The Relationship Between Demographic Change and Economic Growth in the EU.

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