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The Social Audit Consumer Handbook: A Guide to the Social by Charles Medawar

By Charles Medawar

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Extra resources for The Social Audit Consumer Handbook: A Guide to the Social Responsibilities of Business to the Consumer

Example text

The questionnaire they circulated to Lucas plants produced no fewer than ISO suggestions for the manufacture of alternative products, for which some basic but unsatisfied consumer need was believed to exist. Another approach might be to establish what alternative applications and distribution might be found for existing products-and to what effect. For instance, it would be salutory at least to calculate how many deaths and how much disease caused directly by malnutrition could be eliminated by redistributing the nutritional equivalent of all pet food consumed in the West.

Regardless of the intention of such a requirement, it is clear that the interpretations put on it might vary considerably. ( 4) Product standards and specifications General design, performance or other specifications There are many bodies which produce such specifications, most with a view to product standardisation and/or certification as well as quality compliance. The principal standard-making body in the UK is the British Standards Institution (BSI). Other major authorities include the American Society for Testing and Materials (ASTM); the Deutscher Normenausschuss (DIN), the Association Francaise de Normalisation (NF); and the USSR State Committee for Standards, Measurements and Measuring Instruments (GOST).

Properti~s. (Selection, qualities Materals-- M~ics 1 1 1 : 1 Purpose r I DESIGN 4 Design Purpose of design What is a product worth? Is a product really worth making? It seems fundamental to both the definition and the pursuit of social purpose to raise such questions-even if they are extremely difficult, perhaps impossible, to resolve. Tradition has it that market value determines what a product is worth. This tells you what certain consumers, for a variety of reasons, think a product is worth to them, and what certain producers think it worth making a product for.

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