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The Tao of Twitter: Changing Your Life and Business 140 by Mark Schaefer

By Mark Schaefer

Electronic (2012) ISBN: 9780071839358

Hundreds of confirmed how one can bring up impact by way of accumulating a military of fans on Twitter

The Tao of Twitter bargains suggestions, strategies, and time-savers for riding measurable advertising and marketing advantages on any Twitter account. You’ll get thousands of tips, examples, and easy-to-follow directions to help you bring up impression, get new fans, and improve total profitability.

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Extra resources for The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

Sample text

Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work with a posse of talented freelancers who might be spread out all over the country. So I have the best of both worlds. ). Everything works great about this model except for one thing. You can’t brainstorm by yourself. This was the problem I was facing recently when I needed to come up with creative ideas to help a client company mark its thirtieth anniversary. I had some ideas, but I’ve been around long enough to know they weren’t the best ideas.

Integrate with advertising. Many companies are displaying Twitter handles or conversational hashtags in their normal TV and print advertising to encourage new followers who might be interested in their business. 22. Use Twitter’s Promoted Accounts. In Chapter 16, I’ll cover an option called Promoted Accounts. This is an advertising option specifically designed to get new people to follow you. 23. Watch your followers. Whom are your followers talking about? Whom are they tweeting? Whom are they mentioning in #FollowFriday recommendations as great people to follow?

At the top of your Twitter profile page, you will see a tab that says #Discover. If you click that tab, a new set of options appears on the left side, including Find Friends. This can help you find your current e-mail contacts if they are on Twitter. 12. Follow popular accounts. While you are still on that #Discover tab, check out the option on the left for Popular Accounts. This is not necessarily going to 48 Ta o 1 : F i n d i n g Y o u r T r i b e deliver relevant new business followers, but it can provide access to some of your favorite celebrities, athletes, and business leaders.

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