By Andrew Savitz
Книга The Triple base line: How latest Best-Run businesses Are Achieving... The Triple final analysis: How contemporary Best-Run businesses Are attaining monetary, Social and Environmental good fortune -- and the way you could TooКниги Экономика Автор: Andrew W. Savitz Год издания: 2006 Формат: pdf Издат.:Jossey-Bass Страниц: 320 Размер: 1,8 ISBN: 0787979074 Язык: Английский0 (голосов: zero) Оценка:The Triple base line is the groundbreaking e-book that charts the increase of sustainability in the company global and indicates how and why monetary luck more and more is going hand in hand with social and environmental fulfillment. Andrew Savitz chronicles either the genuine difficulties that businesses face and the leading edge options that could come from sustainability. His is a hard-line method of bottom-line basics that's re-making businesses worldwide.
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S. automobile industry, for example, include both consumer demand for gas-guzzlers and a cost structure that currently makes big cars more profitable than hybrids. It’s impossible, not to mention highly unsustainable, for a company to act against its own financial interest. Demanding that the car companies or their executives do so is, to put it kindly, counterproductive. There’s a useful distinction between being sustainable and being responsible. The responsible action is for the automakers to meet the current demand for SUVs while working to alter consumer preferences and preparing to make hybrids profitable.
But under the circumstances, the locals were now unwilling to accept the company’s word. Stunned and angry townspeople felt they had no choice but to launch a grassroots campaign to oppose the sale, including the formation of a watchdog group they called Friends of Hershey. As an ambitious state politician, Pennsylvania attorney general Mike Fisher was soon caught up in the controversy. On August 12, Fisher filed a petition with the seemingly named-for-TV Orphans’ Court Division of the Court of Common Pleas of Dauphin County, Pennsylvania, calling for prior court approval of any deal to sell Hershey.
Thousands of Hershey employees, residents of Hershey, and Hershey School alumni celebrated, feeling they had saved their company and their community through the power of protest. The mood at Hershey Foods headquarters was somber. Hershey stock fell nearly 12 percent to $65 the day after the sale was cancelled. By contrast, Wrigley stock fell just eight cents; conservative investors who favored Wrigley may have been relieved to be taken 14 THE TRIPLE BOTTOM LINE off the hook by the bride’s last-minute cold feet.