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The Ultimate Book of Business Creativity: 50 Great Thinking by Ros Jay

By Ros Jay

You should learn each publication, rent each advisor and attend each convention. yet you recognize you cannot. So how else are you able to harness these kind of nice rules and positioned then to paintings on your enterprise? the last word e-book of commercial Creativity brings jointly for the 1st time all of the most respected instruments for producing step forward principles - loose from consultant's hype. From brainstorming and brainwriting to brain Mapping and story-boarding, each web page of the final word booklet of industrial Creativity will motivate you to contemplate your company in a greatly diverse means.

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Orange is a warm, happy, touchy-feely color. It's a good one to use if you want to appeal to people (perhaps your problem involves attracting customers, or getting colleagues behind you). • Yellow is inspirational. It's the color to choose when you want to increase your intuitive powers to find a solution that will involve making connections between different aspects of your problem. • Green is the color of healing and harmony. It will increase your empathy and feeling for others (maybe you have an industrial relations problem to solve).

It is not designed to help you figure out complex technical problems or broad issues. You should only address one focal question in a session, and the session will probably burn out after half an hour or so. Up to this time, however, the leader should work hard to keep the ideas flowing. Brainstorming's apparent simplicity leads some people to write it off on the basis that nothing that easy can be that much better than any old meeting to discuss a challenge or problem. Such people, however, are making a mistake.

Attribute Free association Viscous Sticky—g lue—paper—sheet—bed Mauve Purple—velvet—soft—tactile Cleans hair Scrubs—prison—cag e—bars—alcohol Then take each of these freely generated words and consider them in association with the attribute in question, to see if they inspire you to new ideas. Try to come up with an idea for each word, however hard it seems. You'll be surprised how quickly you get into it. Let's take the free association words for viscous as an example, and let's see what ideas they generate for a new approach to shampoo.

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